Your Dashboard: Run Your Salon by the Numbers

Your dashboard gives you visibility into profile views and a complete record of every job applicatAYour ESA dashboard brings bookings, billing, staff, payroll and marketing together on one screen. See what's happening today, find out what's driving revenue, and act on it quickly, without spreadsheets or guesswork.ion, so you can track performance, spot trends, and follow up strategically during your job search.

Your Dashboard: Run Your Salon by the Numbers

Running a salon means juggling a lot: today's appointments, the cash counter, staff payouts, GST and keeping clients coming back. Your ESA dashboard puts all of it in one place, so you can see what's working and fix what isn't.

1. Bookings: know your day at a glance

Open Bookings to see:

  • Bookings today, this month and over the next 6 months.

  • A weekly calendar with every appointment and its time.

  • The full booking list for the last 7 days, 30 days, 3 months or a custom period, with each booking's status and the client's contact details.

Use it to: spot empty slots early and fill them with an offer or a WhatsApp campaign. Confirm pending bookings so you don't have no-shows.

2. POS and billing: every rupee recorded

The Billing Terminal takes you through four steps: Client → Items → Review → Payment.

  • Add services and products, with price, quantity, discount and GST on each line.

  • Assign each service to the stylist who did it. The Employee Attributions panel shows their share instantly.

  • Apply coupons and package credits on the same screen.

Recent Invoices lists every bill with its date, staff member, total, amount paid, balance, status and payment method. Filter by today, this week, this month or a custom period, search by phone number, name or invoice number, Resend or Refund a bill, and Export CSV for your accountant.

Use it to: clear outstanding balances, check refunds, and make sure every visit is billed.

3. Reports and analytics: see what's driving revenue

Reports gives you the numbers that matter for any period:

  • Gross and net sales, tax collected and invoice count.

  • Discounts, coupons and package credits used.

  • Payments received, outstanding balance and refunds.

Switch between the GST, Sales, Top Items, Inventory, Staff Sales and Expense reports, view them by invoice date or payment date, and download them.

Analytics adds:

  • Collections by payment method. If most payments are cash, ESA suggests encouraging UPI to reduce cash handling.

  • Package performance: active, used-up and expired packages, and credits redeemed.

Use it to: find your best-selling services, check that discounts aren't eating your margin, and hand your CA a clean GST report.

4. Staff management and payroll: pay fairly, without the paperwork

Under Staff Management:

  • Staff: add team members with a role (owner, manager, cashier or employee). Each person logs in on their own phone and sees only what their role allows.

  • Attendance and Salary: track attendance and set monthly salaries.

  • Incentive Setup and Incentive Evaluate: set commission rules, for example 40% commission, and see what each stylist has earned from their actual bills.

  • Staff Payout: pay salaries and incentives from one place.

  • My Earnings: staff check their own sales and incentives, so payday holds no surprises.

  • Daily Staff Summary: sends each stylist their day's performance on WhatsApp.

Use it to: reward your top performers with the Staff Sales Report, and settle payouts quickly and accurately.

5. WhatsApp and SMS bulk messaging: bring clients back

Campaigns has four tabs:

  • Dashboard: total campaigns, campaigns sent, audience size, messages sent, delivery rate, failed messages and active automations, plus a check that your WhatsApp and SMS channels are ready. Send yourself a test message first.

  • Campaign: send bulk WhatsApp or SMS messages to the client groups you choose.

  • Automation: schedule reminders that run by themselves, such as appointment reminders and "time for your next visit".

  • AI Insight: campaign ideas based on your salon's own data.

Messaging Settings shows your wallet balance, roughly how many WhatsApp and SMS messages that buys, the per-message rates, your templates, your message history and usage by channel.

Use it to: fill slow days, promote festive offers, remind clients about package sessions they haven't used, and see which messages actually bring people back.

6. Digital marketing: get found and get booked

  • Website Builder: a live salon website with Book Now, WhatsApp and call buttons. Connect your own domain.

  • Profile: your public listing on ESA. Every change you save shows up straight away.

  • Offers: publish deals to your public offers page and the ESA Customer App, and unpublish them when they expire.

  • Leads: new enquiries collected automatically. The badge shows how many are waiting for follow-up.

  • Reviews: see client feedback and reply to it.

Use it to: turn website visitors and leads into bookings, and keep your offers current.

Make it a daily and weekly habit

Every day (5 minutes)

  1. Bookings: confirm today's appointments and fill any gaps.

  2. Billing Terminal: check that every visit is billed and nothing is outstanding.

  3. Leads: reply to new enquiries the same day.

Every week (15 minutes)

  1. Reports: sales, top items and staff sales. What's growing, and what's slipping?

  2. Campaigns: send one campaign and check the previous one's delivery rate.

  3. Offers: remove expired offers and publish a fresh one.

  4. Messaging wallet: top up before it runs low.

Every month

  1. Staff Payout: settle salaries and incentives.

  2. GST Report: download it for your CA.

  3. Analytics: review payment methods and package performance.

Run your salon by the numbers with ESA. Visit elitesalonalliance.com or call +91 99116 09988.