Privacy Policy

This Privacy Policy applies to Rita beauty parlour ("we", "us", "the Salon"), including our website, in-salon billing system, and any customer mobile/web application made available to you, which are powered by the ESA (Elite Salon Alliance) technology platform operated by Elite Salon Alliance ("ESA", "Platform Provider"). ESA processes personal data solely on our instructions, as our data processor, for the purposes described below.

This Privacy Policy explains how we collect, use, store, share, and protect personal data of clients, prospective clients, and website/app visitors ("you") when you visit our website, book an appointment, use our in-salon billing counter, or use the customer app to view receipts, packages, coupons, or offers.

This Policy is drafted to align with the Digital Personal Data Protection Act, 2023 ("DPDP Act") and the Digital Personal Data Protection Rules, 2025, the Information Technology Act, 2000 and rules made thereunder, and the Consumer Protection (E-Commerce) Rules, 2020, as applicable to service providers operating in India.

For the purposes of the DPDP Act, Rita beauty parlour is the Data Fiduciary — we determine the purpose and means of processing your personal data collected through this website, our billing counter, and the customer app. We are the party responsible and accountable to you, and to the Data Protection Board of India, for how your personal data is used.

ESA (operating as "Elite Salon Alliance" / "Elite Alliance"), as the technology platform provider, acts as our Data Processor only: it hosts our website, operates the point-of-sale (POS) terminal software, runs marketing/campaign tools on our behalf, and provides the customer app infrastructure, strictly under our instructions and this Policy. ESA does not sell your personal data, does not use it for its own independent marketing or commercial purposes, and does not determine why or how your data is processed — those decisions rest with us as the Salon.

Platform-only safeguard: ESA is a technology infrastructure provider to the Salon and is not itself responsible for the Salon's service delivery, pricing, offers, or its compliance with applicable law in operating its business. Any misuse of your personal data by the Salon or its staff outside the purposes stated in this Policy is the Salon's responsibility, not ESA's. ESA's obligations are limited to processing your data securely and only as instructed by the Salon, and to notifying the Salon promptly of any data breach on the platform so the Salon can meet its own notification duties under the DPDP Act.

We do not knowingly collect government ID numbers, financial account/card numbers, biometric data, or health records beyond general service-consultation notes described above.

To create and manage your booking and billing records, and issue digital receipts through the customer app.

To manage prepaid packages, membership tiers, loyalty points, coupons, and promotional offers.

To send appointment reminders, offers, and marketing communications via SMS, WhatsApp, email, or app notifications, where you have consented.

To improve service quality, staff training, and stylist allocation.

To operate, secure, and maintain the website, POS system, and customer app.

To comply with applicable tax, accounting, and legal record-keeping obligations.

To respond to your queries, feedback, or complaints.

We process your personal data on the basis of:

Your consent — for marketing communications, offers, and optional profile details (e.g., birthday, hair/skin preferences). Consent is collected through clear affirmative action (a checkbox or opt-in) and can be withdrawn at any time as described in Section 8.

Performance of a contract — for booking, billing, and package/loyalty administration necessary to provide services you have requested.

Legitimate/certain permitted uses recognised under the DPDP Act — such as maintaining transaction and billing records for accounting and legal compliance.

We do not sell your personal data. We share it only in the following circumstances:

With ESA (Data Processor), to the extent necessary to operate the website, POS, marketing module, and customer app.

With payment processors/payment gateways, solely to process billing transactions.

With SMS/WhatsApp/email service providers, solely to deliver reminders and offers you have opted into.

With regulators or law enforcement, where required under applicable Indian law.

With a successor entity, in the event of a merger, acquisition, or sale of the salon business, subject to equivalent privacy protections.

We do not share your data with other unaffiliated salons unless you have separately and explicitly opted into a cross-salon loyalty/alliance programme, in which case a supplementary notice describing that sharing will be provided to you at the time of opt-in.

Your data is stored on servers operated by ESA on our behalf, located in India. We require ESA to maintain reasonable security safeguards, including encryption in transit, access controls, and audit logging, consistent with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 and the DPDP Act's security obligations.

No method of transmission or storage is 100% secure. In the event of a personal data breach that is likely to affect you, we, as the Data Fiduciary, will notify you and the Data Protection Board of India as required under the DPDP Rules, 2025. ESA, as our Data Processor, is contractually required to notify us promptly of any breach affecting the platform so that we can meet this obligation; ESA's own liability for a breach is limited to breaches directly caused by its systems and is governed separately under our platform agreement with ESA.

Under the DPDP Act, you have the right to:

Access a summary of the personal data we hold about you and the processing activities undertaken.

Correct or update inaccurate or incomplete personal data.

Erase personal data that is no longer necessary for the purpose it was collected, subject to our legal retention obligations (see Section 9).

Withdraw consent for marketing communications and optional data processing at any time, as easily as you gave it. Withdrawal does not affect processing already carried out, or processing necessary for services already availed.

Nominate another individual to exercise these rights on your behalf in the event of death or incapacity.

Grievance redressal — raise a complaint with our Grievance Officer (Section 12) and, if unresolved, escalate to the Data Protection Board of India.

To exercise any of these rights, contact us using the details in Section 13. We will respond within the timelines prescribed under applicable law.

We retain billing and transaction records for the period required under applicable tax and accounting laws (typically 8 years). Marketing and profile data is retained until you withdraw consent or your account has been inactive for 24 months, after which it is deleted or anonymised, unless a longer retention period is required by law.

Our services are not directed at individuals under 18 years of age. Where a parent or guardian books a service for a minor, the parent/guardian's consent is treated as authorising the limited processing necessary to deliver that service, and we do not use a minor's data for behavioural monitoring, tracking, or targeted advertising.

Our website uses cookies and similar technologies to remember your preferences, enable online booking, and understand site usage through analytics tools. You can control cookies through your browser settings; disabling cookies may limit some website functionality.

In accordance with the Information Technology Act, 2000 and the DPDP Act, the following Grievance Officer/Data Protection contact is designated for this salon:

Name: Rita beauty parlour — Salon Owner

Designation: Owner / Grievance Officer

Email: meenatanwar155@gmail.com

Phone: 08130074511

Address: Saraikhuza market faridabad, Faridabad, Haryana, 121002

For any questions about this Privacy Policy or your personal data, contact us at meenatanwar155@gmail.com or 08130074511, or visit us at Saraikhuza market faridabad, Faridabad, Haryana, 121002.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last Updated" date at the top of this page indicates when this Policy was last revised. Material changes will be notified to you via the website or customer app.

This Privacy Policy is governed by the laws of India, and courts at Faridabad shall have exclusive jurisdiction over any disputes arising from it.

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